I’m sorry you feel that way

by James Murphy

I had a brief chat with Ed, Troy and Paulina on Heart Radio through the week about apologies.  We talked about the idea that saying ‘I’m sorry you feel that way’ is not really an apology and how, if you are apologising, you need to take on responsibility for the bad thing you’ve done.  It was a nice warm up for the sorts of things Kate Beeching and I will be exploring in our colloquium ‘Just how sorry are you, mate?’ at the iMean 5 conference next week.

What do you think is important to do when apologising?  What features make a bad apology?

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